Yield Optimization

Brand Safety Verification Is Becoming a Yield Issue for Header Bidding Publishers

Major demand platforms now verify content before serving ads, and inventory they cannot scan is gradually losing demand. What this means for web and in-app publishers, and how to stay eligible.

Mediation vs Prebid Server vs Open Bidding: Choosing the Right Mobile In-App Monetization Architecture

Mobile in-app publishers face three competing architectures for ad monetization: waterfall mediation, Prebid Server, and Google Open Bidding. Here is how each works, where they overlap, and how to choose.

First-Party Data Activation in Header Bidding: A Publisher's Practical Guide

First-party data is only as valuable as your ability to activate it where bids are actually made. Here is how publishers wire audience signals directly into header bidding to lift CPMs on authenticated inventory.

Publisher-Side Supply Path Optimization: A Practical Guide

A SPO guide for publishers. Learn how ads.txt hygiene, SSP consolidation, traffic shaping, and first-party data help you reclaim more of every programmatic dollar.

Floor Price Optimization in Agentic Advertising: New Publisher Strategies for 2026

Agentic advertising moves media buying above the auction layer. That changes how floor prices work. Here's what publishers need to know.