Maximize Revenue with Our Managed Prebid Server

Prebid Server moves the header bidding auction from the user's browser (client-side) to a remote server. This significantly reduces the number of ad requests and processing load on the user's device.

A managed solution means BiddingStack handles the complex setup, maintenance, and optimization for you. You get all the benefits of server-side bidding without the technical overhead.

Our onboarding process is simple. We work with you to configure your demand partners and ad units. Once set up, our server handles the auctions, and you can monitor performance in real-time through the BiddingStack dashboard.

• Reduced Latency: Faster page load times and a better user experience by offloading the auction to a server.
• Transparent Auctions: Gain clear insights into how your demand partners are performing in a fair, unified auction.
• Ongoing Maintenance & Updates: We handle all technical updates and maintenance, ensuring your setup is always optimized.

• 24/7 Monitoring: Our team actively monitors your setup to ensure optimal performance and uptime.
• Global Data Compliance: Our infrastructure is fully compliant with GDPR/CCPA and other data privacy regulations.
• Full Customization: We tailor the server-side setup to your specific needs, ensuring a perfect fit for your ad stack.

1. Improve Page Load Speed: By moving the auction out of the browser, publishers can enhance core web vitals, resulting in faster load times and improved user experience.
2. Access to More Demand Partners: Server-side bidding removes browser limitations, allowing publishers to connect with more SSPs, ad exchanges, and DSPs for increased competition and higher fill rates.
3. Reduce Browser Overload: Shifting the auction processing to an external server frees up the user's browser, which is especially beneficial for sites with heavy ad loads or video ads.
4. Better Yield Optimization: Managed solutions provide real-time analytics and A/B testing to help publishers fine-tune their ad stack and make data-driven decisions to optimize revenue.

A hybrid setup that combines the advantages of both client-side and server-side can help publishers achieve optimal performance. Publishers can keep high-performing SSPs on the client side to maximize cookie matching while moving others to the server side for scalability. This approach helps maintain a balance between revenue, speed, and transparency.

Before transitioning to a fully managed server-side setup, publishers should consider:

• Site Performance Needs: Does your website suffer from slow load times due to client-side bidding?
• Revenue Goals: Are you looking to increase competition among demand partners?
• Technical Resources: Do you have the expertise to manage server-side bidding, or would a third-party solution be beneficial?

Evaluating these factors will help determine if managed server-side bidding aligns with your business objectives.