Manage Invalid Traffic and Ad Quality with BiddingStack

Invalid traffic refers to any online activity that does not originate from a real user with genuine interest. This includes automated bots, fraudulent clicks, and artificially inflated engagement that can skew analytics and devalue ad campaigns.

Identifying and mitigating IVT is crucial for maintaining the quality of your traffic, ensuring that your advertising efforts are accurately targeted and genuinely effective.

With the BiddingStack API, you have a powerful tool to detect and prevent Invalid Traffic. Our platform enhances your ability to safeguard your ad efforts by providing real-time IVT signals directly to your ad servers.

This functionality allows you to filter out non-genuine traffic, ensuring your ads are seen by real users. This proactive approach maintains the integrity of your advertising data and boosts the return on your investments.

The BiddingStack dashboard offers an advanced, real-time monitoring tool that allows you to view both IVT impression numbers and IVT page views with precision.

This powerful feature provides the insights necessary to assess the scale of invalid traffic affecting your site. You can then proactively manage and mitigate its impact by implementing customizable filtering rules, ensuring you maintain high traffic quality and secure the integrity of your ad campaigns.