Manage Invalid traffic and traffic quality with BiddingStack
BiddingStack is an ad management platform for publishers to monetize and manage their ad inventory and demands in one place. You can manage Invalid traffic and traffic quality with BiddingStack
- What are invalid traffic in advertising?
Invalid traffic is any activity that doesn't come from a real user with genuine interest.
It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.
- Types of Invalid traffic (IVT)
- Known bots or scrapers, crawlers such as Google bots, Bing bots
- Data centers traffic: invalid proxy traffic or traffic from data centers
- Automatic browsers scraping data from the website
- Manage IVT and traffic quality with BiddingStack
You can detect, prevent IVT with BiddingStack API and BiddingStack provides IVT signals to the ad servers so you can filter out IVT to improve traffic quality in real-time.
- IVT real-time monitoring
You can see IVT impression numbers and IVT page views in real-time at the BiddingStack dashboard and filter out IVT based on rules.
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