Manage Invalid traffic and traffic quality with BiddingStack

BiddingStack is an ad management platform for publishers to monetize and manage their ad inventory and demands in one place. You can manage Invalid traffic and traffic quality with BiddingStack

Manage invalid traffic (IVT) and traffic quality with BiddingStack
What are invalid traffic in advertising?

Invalid traffic refers to any online activity that does not originate from real users with genuine interest.

This includes a range of behaviors such as automated bot interactions, fraudulent clicks, and artificially inflated engagement, which can skew analytics, corrupt data integrity, and ultimately devalue ad campaigns.

Identifying and mitigating invalid traffic is crucial for maintaining the quality and reliability of user engagement metrics, ensuring that digital advertising efforts are accurately targeted and genuinely effective.

This focus helps safeguard advertising investments and enhances the overall performance and trustworthiness of digital marketing strategies.

Invalid traffic can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.

Types of Invalid traffic (IVT)
  • Known bots and scrapers: This category includes automated crawlers such as Googlebot and Bingbot, which are designed to index website content for search engines but are not representative of human user activity.
  • Data center traffic: Often involves invalid proxy traffic or direct requests from data centers, which can be indicative of non-human traffic patterns typically used for spamming or automated testing.
  • Automated browser scripts: These are scripts running in browsers that automate actions such as clicking or scraping data from websites, simulating user interactions without any genuine user interest or engagement.
Manage IVT and traffic quality with BiddingStack

With the BiddingStack API, you have a powerful tool at your disposal to detect and prevent Invalid Traffic (IVT).

BiddingStack enhances your capability to safeguard your digital advertising efforts by providing real-time IVT signals directly to your ad servers.

This functionality allows you to filter out non-genuine traffic, ensuring that your ad placements are seen by real users with genuine interest.

By leveraging BiddingStack’s advanced technology, you can significantly improve the quality of your traffic, enhance user engagement, and optimize the overall efficacy of your ad campaigns.

This proactive approach to managing IVT helps maintain the integrity of your advertising data and boosts the return on your advertising investments.

IVT real-time monitoring

The BiddingStack dashboard offers an advanced, real-time monitoring tool that allows you to view both IVT impression numbers and IVT page views with precision.

This powerful feature provides the insights necessary to assess the scale of invalid traffic affecting your site.

Furthermore, you can proactively manage and mitigate the impact of IVT by implementing customizable rules to filter out suspicious activity.

This functionality not only enhances your ability to protect your digital ecosystem but also ensures that your advertising data remains accurate and reliable.

By utilizing BiddingStack's comprehensive tools, you can maintain high traffic quality and secure the integrity of your ad campaigns, ultimately improving both performance metrics and revenue outcomes.

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