Manage Ad refresh with BiddingStack

Ad refresh involves the process of updating ads to display new content to users while they're browsing a specific webpage. This dynamic approach ensures that users are presented with fresh and relevant advertisements during their browsing sessions.

With BiddingStack's advanced ad refresh solution, publishers can significantly enhance their ad impressions and revenue streams. By seamlessly integrating ad refresh functionalities, publishers can optimize their ad placements to better engage users and maximize monetization opportunities.

It's important to note that ad refreshes cannot be enabled for Google AdSense due to policy restrictions. According to Google's guidelines, publishers are not permitted to refresh a page or its elements without user-initiated requests.

However, for publishers utilizing Google Ad Exchange, enabling ad refreshes is feasible under specific conditions. Publishers must adhere to guidelines such as event-driven content changes and predefined time intervals to ensure compliance.

It's essential to exercise caution when implementing ad refreshes, as some advertisers may not bid on refreshed advertising impressions. Failure to comply with policy guidelines could potentially lead to an increase in invalid traffic (IVT) rates, impacting overall ad performance and revenue.

BiddingStack offers comprehensive real-time monitoring of impressions, providing publishers with valuable insights into ad performance and user engagement. With BiddingStack's intuitive interface, publishers can track impression numbers for each prebid bidder and monitor impressions per pageview in real-time.

This real-time monitoring capability empowers publishers to make informed decisions regarding their ad strategies, optimizing placements and maximizing revenue potential. By leveraging BiddingStack's advanced monitoring tools, publishers can stay ahead of the curve and drive greater success in their advertising initiatives.