Prebid

Reducing Header Bidding Latency: A Publisher Guide

Where header bidding latency comes from, how to measure it, and what publishers can do to cut auction time without losing revenue.

First-Party Data Activation in Header Bidding: A Publisher's Practical Guide

First-party data is only as valuable as your ability to activate it where bids are actually made. Here is how publishers wire audience signals directly into header bidding to lift CPMs on authenticated inventory.

Optimizing Bidders in Prebid and Google Ad Manager: Balancing User Experience and Revenue

Optimizing Bidders in Prebid and Google Ad Manager: Balancing User Experience and Revenue