RPM Calculator
RPM calculator is a valuable tool that can assist publishers in quickly and accurately calculating their Revenue Per Thousand impressions to optimize ad monetization.
RPM Calculator
Calculate your Revenue Per Thousand (RPM) impressions by entering your ad revenue and total impressions to optimize your ad monetization strategy and compare campaign performance.
Total revenue generated from advertisements
Total number of ad impressions served
What Does RPM Mean?
RPM stands for Revenue Per Thousand (with M being the Roman numeral for 1,000). It calculates the amount of revenue you have received per 1,000 ad impressions on average. RPM is generally used to calculate what you would have been paid if all your advertisers were using a CPM model.
The RPM price means that every time 1,000 impressions occur, it will earn you that price. While the term can technically apply to any metric (impressions, page views, likes, etc.), the default meaning is impressions. When someone refers to RPM without specification, they typically mean Impression RPM.
RPM is an excellent way for website publishers to measure which ad campaigns are actually paying the most money for the space they are using. While advertisers have various goals, websites should focus on the bottom line - revenue. RPM provides a great way to track this effectively.
Impression RPM Formula
The Impression RPM calculation formula is:
Impression RPM = (Ad Revenue × 1000) ÷ Impressions
Alternative ways to calculate RPM:
Method 1: Revenue ÷ Impressions × 1000
Method 2: CTR × CPC × 1000
For example, if you earned $250 in ad revenue from 100,000 impressions, your RPM would be: ($250 × 1000) ÷ 100,000 = $2.50 RPM. This means you earn $2.50 for every 1,000 impressions.
RPM Optimization Tips
Impression RPM is useful for comparing which advertisers are the most profitable and which ad campaigns provide the best revenue per impression. Here are key benefits and optimization strategies:
Compare Advertiser Performance
Use RPM to determine which advertisers or ad networks are generating the highest revenue per thousand impressions for your content.
Optimize Ad Layout
Impression RPM is often a faster indicator of optimal ad placement than Page RPM. Poor ad placements will cause Impression RPM to drop quickly.
Campaign Comparison
Compare different ad campaigns to see which ones generate the most revenue per impression, helping you focus on the most profitable opportunities.
Click Optimization
You can increase RPM by optimizing for clicks, which can generally be achieved by improving your ad layout and placement strategy.