Page RPM Calculator
Page RPM calculator is a valuable tool that can assist publishers in quickly and accurately calculating their Page Revenue per Mille (thousand impressions) to measure monetization effectiveness.
Page RPM Calculator
Calculate your Page Revenue Per Mille (thousand page views) by entering your total ad revenue and page views to measure monetization efficiency and optimize your ad strategy.
Total revenue generated from ads
Total number of page views in the same time period
What Is Page RPM?
Page RPM (Revenue Per Mille) is a metric that represents the estimated earnings per 1,000 page views. It's a crucial metric for publishers and website owners to understand the revenue potential of their web pages and to compare the performance of different pages or websites.
A higher Page RPM means you're earning more money per 1,000 page views, indicating better monetization efficiency. It helps publishers identify which content is generating the most revenue relative to traffic, allowing for strategic optimization of content and ad placements.
Page RPM differs from other metrics like CPM (Cost Per Mille) in that Page RPM focuses on the publisher's total revenue across all ad units on a page, while CPM typically refers to the cost advertisers pay per 1,000 impressions for a specific ad unit.
It's important to note that Page RPM can fluctuate based on factors such as seasonality, niche, geographic location of your audience, ad viewability, and overall market demand.
Page RPM Formula
The Page RPM calculation formula is:
Page RPM = (Ad Revenue × 1000) ÷ Page Views
For example, if your site generated $500 in ad revenue from 100,000 page views, your Page RPM would be:
($500 × 1000) ÷ 100,000 = $5.00
This means you earned $5.00 for every 1,000 page views on your website.
What Is A Good Page RPM?
Page RPM varies widely across different industries, niches, and regions. What is considered "good" depends on many factors, but here are some general benchmarks:
Low: $1-$3
This range is typical for websites with general content, low user engagement, or traffic from regions with lower ad rates.
Average: $3-$10
Most established websites with targeted content and good user engagement fall into this range.
High: $10-$50+
Premium niches like finance, insurance, health, and technology can achieve these rates, especially with highly engaged audiences from high-value regions.
Remember that these benchmarks are general guidelines. Your specific niche, audience demographics, and monetization strategy will significantly impact what Page RPM you can realistically achieve.