Viewability is a metric in digital advertising that tracks ad impressions which are actually seen by real humans.
The "viewable impression" or "active view impression" are the impressions viewed by real humans but not only displaying on a computer or a mobile screen.
"Active View" is a viewability technology by Google to determine if your ad is viewable by potential customers.
If you are Google Ad Manager users, you can run report and get Google's viewability metric: "Active View".
You can also get realtime viewability metrics at BiddingStack's dashboard.
Media Rating Council (MRC) has defined industry standards for measuring the viewability of online ads:
You can also use Ad Management Platform BiddingStack's automatic viewability management solution to improve both viewability and impressions, revenue.Transfon User Experience Platform serves hundreds of million users per month to provide a seamless privacy experience for users, brands and publishers in the age of post GDPR. Contact us to know more: [email protected]