Measure and track page revenue. Generate page RPM reports.
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views that you received, then multiplying by 1000.
You can improve page revenue by add more ad slots and balance the user experience and ad slots number. Improve the content quality and user engagement metrics.
Generate page RPM reports for your websites and help with understanding the quality of your website.