How to Add a Bidder to an Ad Placement in BiddingStack

This guide will walk you through adding a bidder to a placement on the BiddingStack platform. By following these steps, you can enable a bidder at the organization level, bind it to a project, and configure it at the placement level, completing the full integration.

Add a Bidder at the Organization Level

1. Switch to the corresponding Organization

At the top of BiddingStack, select the Organization you want to work with.

2. Navigate to Connect > Prebid Vendors or Prebid Server Side Vendors

  • If you are adding Prebid.js Bidders, go to Prebid Vendors.
  • If you are adding Prebid Server Side Bidders, go to Prebid Server Vendors.

3. Check the Bidders you want to enable

Find the bidders you want to enable, check them, and click Save Changes.

Note: You need to select the corresponding Channel.

Channel: The channel identifies the type of advertising environment. Different channels correspond to different traffic regions or environments, demand channels. For example: Default, AU (Australia), etc. Choosing the correct channel ensures accurate traffic matching.

4. Bidder naming rules

Components:

  • Type: PB or PBS
  • Channel: Corresponding ad channel
  • Bidder Name: Specific bidder name

Example: PB - Default - ampbid

Enable the Bidder at the Project Level

1. Navigate to Projects > Settings

Go to the Project you want to configure and click Settings.

2. Select the Bidder from the dropdown

The system will display all bidders enabled at the Organization level. Check the bidders you want to enable and click Save Changes.

At this point, the bidder is bound to the Project and can be used by its placements.

Configure Bidder Parameters at the Placement Level

1. Go to the Placements list

Within the Project, click Placements in the left navigation bar to view all ad placements.

2. Click the Settings button for the desired Placement

Select the placement you want to configure and click Settings.

3. Add the Bidder in Bidder Params or PBS Bidder Params

  • Select the bidder that was enabled at the project level.
  • Fill in the required parameters according to the bidder’s official documentation, such as: placementId, siteId, endpoint.

Parameter configuration may vary by bidder. Please refer to the specific bidder’s technical documentation.

4. Save the configuration

Click Save Changes to complete adding the bidder.

Summary

By following these steps, you have:

  • Added and enabled a Bidder at the Organization level
  • Bound the Bidder to a Project
  • Configured Bidder parameters for a Placement

Now your placement can properly call the configured bidder to participate in auctions.