Biddingstack Segments for Targeting
These segments are automatically derived from user behavior and session context:
- Geographic location (GEO)
- Time of day
- Active days (e.g., frequency of visits)
- Number of pageviews within a single session
- Number of pageviews per user per day
- Total number of pageviews per user across all sessions
Collected directly through DMP like UniSignIn or other first-party DMPs, this data includes:
- Custom data fields submitted by the user (e.g., age, preferences, occupation)
- Registration or login-based information
Extracted from the content or metadata of the page:
- Content categories
- Page-level keywords
- Author names or IDs
- Custom KVPs defined by the publisher
Biddingstack also supports advanced contextual targeting powered by AI and NLP models:
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Recognized organization entities within the content
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Identified location entities
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Content taxonomies based on:
- Google V1
- Google V2
- IAB V2
- IAB V3
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Browsing topic inference based on content and behavior