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Acronyms and Abbreviations
AdOps: Advertising Operations
AdX: Ad Exchange
CPC: Cost Per Click
CPM: Cost Per Mille
CR: Conversion Rate
CTR: Click Through Rate
DFP: DoubleClick for Publishers
DMP: Data Management Platform
DSP: Demand Side Platform
eCPM: Effective Cost Per Mille
HB: Header Bidding
RTB: Real Time Bidding
SSP: Supply Side Platforms
CMP: Consent Management Platform
GDPR: General Data Protection Regulation
CCPA: California Consumer Privacy Act
IAB: Interactive Advertising Bureau
DFP: Google DFP - Google Ad Manager
Ads.txt: Authorised Digital Sellers
Sellers.json: The entities are that are sellers of digital advertising