Acronyms and Abbreviations

• AdOps: Advertising Operations
• AdX: Ad Exchange
• CPC: Cost Per Click
• CPM: Cost Per Mille
• CR: Conversion Rate
• CTR: Click Through Rate
• DFP: DoubleClick for Publishers
• DMP: Data Management Platform
• DSP: Demand Side Platform
• eCPM: Effective Cost Per Mille
• HB: Header Bidding
• RTB: Real Time Bidding
• SSP: Supply Side Platforms
• CMP: Consent Management Platform
• GDPR: General Data Protection Regulation
• CCPA: California Consumer Privacy Act
• IAB: Interactive Advertising Bureau
• DFP: Google DFP - Google Ad Manager
• Ads.txt: Authorised Digital Sellers
• Sellers.json: The entities are that are sellers of digital advertising