Programmatic Curation on the Seller Side
BiddingStack supports programmatic curation by integrating first-party data, contextual insights, and multi-format bidding into a unified bid stream.
Integrated Programmatic Bidding Stack
Combine Prebid.js, Amazon TAM, Google Open Bidding, and Google Adx in one stack, supporting direct competition between multi-format bids like banners, native, and video. This integration simplifies ad-stack management, improves targeting precision, and enhances overall campaign performance.
First-Party Data Curation
Allow publishers and advertisers to leverage first-party data to create custom audience segments. This enables more accurate targeting and better audience matching, minimizing reliance on third-party cookies and ensuring compliance with global privacy regulations.
Custom Private Marketplaces (PMP)
Allow publishers to curate premium ad inventory based on specific criteria, including first-party data and contextual insights. This curation process delivers Deal IDs directly to demand-side platforms, enabling precise and transparent media buying.
Real-Time Analytics
Real-time analytics dashboard that provides insights into ad performance and first-party audience engagement. This data-driven approach supports campaign optimization, enabling advertisers to make informed decisions based on performance metrics.
Privacy-First
Compliant with global data protection regulations, such as GDPR and CCPA, by focusing on user consent and secure handling of first-party data. This approach supports privacy-first advertising strategies, emphasizing content-based signals over behavioral targeting.
Optimized Ad Performance
With better audience matching, high-quality inventory, and precise targeting, drive optimized ad performance. By integrating contextual and audience data, advertisers unlock greater value, leading to successful outcomes and improved publisher monetization.
BiddingStack is a comprehensive ad management platform that simplifies programmatic ad-stack management through integrated header bidding, enabling advertisers to curate custom media packages with first-party and contextual data.
By supporting direct competition between multi-format bids and ensuring privacy-compliant strategies, enhances transparency, targeting precision, and overall ad performance.
With advanced analytics and tailored Private Marketplaces, empower advertisers and publishers to achieve better results withprogrammatic curation.
Press and News
New Features: Exit Intent Ads, Interstitial Ads, and Audio Player
Introducing BiddingStack Video Player: Your Partner in Maximizing Video Ad Revenue
Relevant Ads without Cookies: Browsing Topics Analytics and Targeting based on Topics API
Announcing Header Bidding Inspector for Chrome
Unlocking Efficiency in Ad Monetization with BiddingStack Managed Prebid Server Service
Optimizing Bidders in Prebid and Google Ad Manager: Balancing User Experience and Revenue